Determinants of effective SoLoMo advertising from the perspective of social capital

Aslib Journal of Information Management

Volumn 68, Issue 3, 2016, Pages 326-346

  Lee, Ya Ching ^a  

^a Institute of Marketing Communication   (Taiwan)

Author keywords

Advertising; Capital; Mobile; Self disclosure; Social; SoLoMo

Indexed keywords

MARKETING; SOFTWARE TESTING; SURVEYS;

CAPITAL; MOBILE; SELF-DISCLOSURE; SOCIAL; SOLOMO;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84973622906     PISSN: 20503806     EISSN: 20503814     Source Type: Journal    
DOI: 10.1108/AJIM-10-2015-0155     Document Type: Article

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