Factors influencing effects of location-based EMS advertising: Different situational contexts for both genders

International Journal of Mobile Communications

Volumn 13, Issue 6, 2015, Pages 619-640

  Lee, Ya Ching ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Enhanced messaging service; Location based advertising; Situational contexts

Indexed keywords

LOCATION; MARKETING;

ADVERTISING AGENCY; COMMERCIAL INFORMATION; CONSUMER ATTITUDES; ENHANCED MESSAGING SERVICES; INFLUENCING EFFECTS; LOCATION-BASED ADVERTISING; SITUATIONAL CONTEXT; TRACKING TECHNOLOGY;

LOCATION BASED SERVICES;

EID: 84943539434     PISSN: 1470949X     EISSN: 17415217     Source Type: Journal    
DOI: 10.1504/IJMC.2015.072079     Document Type: Article

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