The power of "like": How brands reach (and influence) fans through social-media marketing

Journal of Advertising Research

Volumn 52, Issue 1, 2012, Pages 40-52

  Lipsman, Andrew ^a   Mudd, Graham ^a   Rich, Mike ^a   Bruich, Sean ^b  

^a ComScore ^*

^b FACEBOOK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84858805513     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-52-1-040-052     Document Type: Note

References (0)