Measuring the intrusiveness of advertisements: Scale development and validation

Journal of Advertising

Volumn 31, Issue 2, 2002, Pages 37-47

  Li, Hairong ^a   Edwards, Steven M ^a   Lee, Joo Hyun ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

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EID: 85006505014     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673665     Document Type: Article

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