M-Brand loyalty and post-adoption variations for the mobile data services: Gender differences

Computers in Human Behavior

Volumn 27, Issue 6, 2011, Pages 2364-2371

  Lee, Ya Ching ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Intangible attributes; m Brand loyalty; Mobile data services; Post adoption intentions; Product deliverables

Indexed keywords

INTANGIBLE ATTRIBUTES; M-BRAND LOYALTY; MOBILE DATA SERVICE; POST-ADOPTION INTENTIONS; PRODUCT DELIVERABLES;

EID: 84860409389     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2011.07.015     Document Type: Article

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