Neighborhood social capital and social learning for experience attributes of products

Marketing Science

Volumn 32, Issue 6, 2013, Pages 960-976

  Lee, Jae Young ^a   Bell, David R ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Bayesian learning; Experience attributes; Poisson model; Social capital; Social learning

Indexed keywords

EID: 84888095651     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.2013.0796     Document Type: Article

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