Impact of the content characteristic of short message service advertising on consumer attitudes

Social Behavior and Personality

Volumn 42, Issue 9, 2014, Pages 1409-1420

  Lin, Hongyan ^a   Zhou, Xing ^b   Chen, Zhankui ^a  

^a XIAMEN UNIVERSITY OF TECHNOLOGY   (China)

^b XIAMEN UNIVERSITY   (China)

Author keywords

Advertising value; Consumer attitudes; Content characteristic; Electronic products; Mobile marketing; Short message service advertising

Indexed keywords

EID: 84928110925     PISSN: 03012212     EISSN: 11796391     Source Type: Journal    
DOI: 10.2224/sbp.2014.42.9.1409     Document Type: Article

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