Striking the right balance: How to design, implement, and operationalize customer experience management programs

Managing Consumer Services: Factory or Theater?

Volumn , Issue , 2014, Pages 69-89

  Klaus, Philipp “Phil” ^a   Edvardsson, Bo ^b  

^a Dr Phil Klaus and Associates Consulting   (United Kingdom)

^b KARLSTAD UNIVERSITY   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84955410412     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1007/978-3-319-04289-3_5     Document Type: Chapter

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