Design dimensions of experience rooms for service test drives: Case studies in several service contexts

Managing Service Quality: An International Journal

Volumn 20, Issue 4, 2010, Pages 312-327

  Edvardsson, Bo ^a   Enquist, Bo ^a   Johnston, Robert ^b  

^a KARLSTAD UNIVERSITY   (Sweden)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Design; Service delivery; Service industries; Value chain

Indexed keywords

EID: 77954395182     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604521011057469     Document Type: Article

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