How technology advances influence business research and marketing strategy

Journal of Business Research

Volumn 59, Issue 10-11, 2006, Pages 1072-1078

  Rust, Roland T ^a   Espinoza, Francine ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Communication; CRM; Customization; Information; Relationship marketing; Service marketing; Technology

Indexed keywords

EID: 33750627680     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.08.002     Document Type: Article

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