-
1
-
-
77951801920
-
How to Standardize Regression Coefficients
-
(August)
-
Bring, Johan (1994), "How to Standardize Regression Coefficients,"American Statistician, 48 (3) (August), 209-213.
-
(1994)
American Statistician
, vol.48
, Issue.3
, pp. 209-213
-
-
Bring, J.1
-
2
-
-
0002381637
-
Measuring Service Quality: A Reexamination and Extension
-
Cronin, J.Joseph Jr. and Stephen A. Taylor (1992), "Measuring Service Quality: A Reexamination and Extension,"Journal of Marketing, 56 (July), 55-68.
-
(1992)
Journal of Marketing
, vol.56
, Issue.July
, pp. 55-68
-
-
Cronin Jr., J.J.1
Stephen, A.T.2
-
3
-
-
3643119285
-
Wearout Effects in Target Marketing
-
Danaher, Peter J. (1996), "Wearout Effects in Target Marketing" Marketing Letters, 7 (3), 273-285.
-
(1996)
Marketing Letters
, vol.7
, Issue.3
, pp. 273-285
-
-
Danaher, P.J.1
-
4
-
-
0031156377
-
Using Conjoint Analysis to Determine the Relative Importance of Service Attributes in Customer Satisfaction Surveys
-
Danaher, Peter J. (1997), "Using Conjoint Analysis to Determine the Relative Importance of Service Attributes in Customer Satisfaction Surveys,"Journal of Retailing, 73 (2), 235-260.
-
(1997)
Journal of Retailing
, vol.73
, Issue.2
, pp. 235-260
-
-
Danaher, P.J.1
-
5
-
-
58149515886
-
Modelling Customer Satisfaction in Telecom New Zealand
-
Danaher, Peter J. and Rodger Gallagher (1997), "Modelling Customer Satisfaction in Telecom New Zealand,"European Journal of Marketing, 31 (2), 122-133.
-
(1997)
European Journal of Marketing
, vol.31
, Issue.2
, pp. 122-133
-
-
Danaher, P.J.1
Rodger, G.2
-
6
-
-
0002138394
-
Customer Satisfaction during the Service Delivery Process
-
Danaher, Peter J., Rodger Gallagher and Jan Mattsson (1994), "Customer Satisfaction during the Service Delivery Process,"European Journal of Marketing, 28 (5), 5-16.
-
(1994)
European Journal of Marketing
, vol.28
, Issue.5
, pp. 5-16
-
-
Danaher, P.J.1
Rodger, G.2
Jan, M.3
-
7
-
-
0038551246
-
Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation
-
DeSarbo Wayne S. and Douglas Grisaffe (1998), "Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation,"Marketing Letters, 9 (2), 115-134.
-
(1998)
Marketing Letters
, vol.9
, Issue.2
, pp. 115-134
-
-
DeSarbo, W.S.1
Douglas, G.2
-
8
-
-
0001104737
-
A Simulated Annealing Methodology for Clusterwise Linear
-
DeSarbo Wayne S., Douglas Grisaffe, R. L. Oliver, and V. Rangaswamy (1990), "A Simulated Annealing Methodology for Clusterwise Linearregression,"Psychometrika, 54,707-736.
-
(1990)
Psychometrika
, vol.54
, pp. 707-736
-
-
DeSarbo, W.S.1
Douglas, G.2
Oliver, R.L.3
Rangaswamy, V.4
-
9
-
-
0000419556
-
Empirically Testing a Disaggregate Choice Model for Segments
-
Gensch, Dennis (1985), "Empirically Testing a Disaggregate Choice Model for Segments,"Journal of Marketing Research, 22 (November), 462-467.
-
(1985)
Journal of Marketing Research
, vol.22
, Issue.November
, pp. 462-467
-
-
Gensch, D.1
-
10
-
-
0002408510
-
A Conceptual Model of Service Quality and Its Implications for Future Research
-
Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1985), "A Conceptual Model of Service Quality and Its Implications for Future Research,"Journal of Marketing, 49 (Fall), 41-50.
-
(1985)
Journal of Marketing
, vol.49
, Issue.Fall
, pp. 41-50
-
-
Parasuraman, A.1
Valarie, A.Z.2
Leonard, L.B.3
-
11
-
-
0001312089
-
SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality
-
Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1988), "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality,"Journal of Retailing, 64 (Spring), 12-40.
-
(1988)
Journal of Retailing
, vol.64
, Issue.Spring
, pp. 12-40
-
-
Parasuraman, A.1
Valarie, A.Z.2
Leonard, L.B.3
-
12
-
-
0001261094
-
Refinement and Reassessment of the SERVQUAL Scale
-
Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1991), "Refinement and Reassessment of the SERVQUAL Scale,"Journal of Retailing, 67 (4), 420-450.
-
(1991)
Journal of Retailing
, vol.67
, Issue.4
, pp. 420-450
-
-
Parasuraman, A.1
Valarie, A.Z.2
Leonard, L.B.3
-
13
-
-
51249170527
-
Measuring Customer Satisfaction: Fact and Artifact
-
Peterson, Robert A. and William R. Wilson (1992), "Measuring Customer Satisfaction: Fact and Artifact,"Journal of the Academy of Marketing Science, 20 (Winter), 61-71.
-
(1992)
Journal of the Academy of Marketing Science
, vol.20
, Issue.Winter
, pp. 61-71
-
-
Peterson, R.A.1
William, R.W.2
-
14
-
-
39149097400
-
Customer Satisfaction, Customer Retention and Market Share
-
Rust, Roland T., and Anthony J. Zahorik (1993), "Customer Satisfaction, Customer Retention and Market Share,"Journal of Retailing, 69 (2), 193-215.
-
(1993)
Journal of Retailing
, vol.69
, Issue.2
, pp. 193-215
-
-
Rust, R.T.1
Anthony, J.Z.2
-
16
-
-
85107982221
-
Return on Quality (ROQ): Making Service Quality Financially Accountable
-
Rust, Roland T., Anthony J. Zahorik, and Timothy L. Keiningham (1995), "Return on Quality (ROQ): Making Service Quality Financially Accountable,"Journal of Marketing, 59 (April), 58-70.
-
(1995)
Journal of Marketing
, vol.59
, Issue.April
, pp. 58-70
-
-
Rust, R.T.1
Anthony, J.Z.2
Timothy, L.K.3
-
18
-
-
0000271839
-
Clusterwise Linear Regression
-
Spath, H. (1979), "Clusterwise Linear Regression,"Computing, 22 (4), 367-373.
-
(1979)
Computing
, vol.22
, Issue.4
, pp. 367-373
-
-
Spath, H.1
-
19
-
-
17244375174
-
Expectations, Performance Evaluation, and Consumers Perceptions of Quality
-
Teas, R. Kenneth (1993), "Expectations, Performance Evaluation, and Consumers Perceptions of Quality,"Journal of Marketing, 57 (October), 18-34.
-
(1993)
Journal of Marketing
, vol.57
, Issue.October
, pp. 18-34
-
-
Teas, R.K.1
-
20
-
-
12144266402
-
Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment
-
Teas, R. Kenneth (1994), "Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment,"Journal of Marketing, 58 (January), 132-139.
-
(1994)
Journal of Marketing
, vol.58
, Issue.January
, pp. 132-139
-
-
Teas, R.K.1
-
22
-
-
0002317299
-
A Review of Recent Developments in Latent Class Regression Models
-
Richard P. Bagozzi, ed., New York: Blackwell
-
Wedel, Michel and Wayne S. DeSarbo (1994), " A Review of Recent Developments in Latent Class Regression Models," inAdvanced Methods of Marketing Research, Richard P. Bagozzi, ed. New York: Blackwell, 352-388.
-
(1994)
Advanced Methods of Marketing Research
, pp. 352-388
-
-
Wedel, M.1
Wayne, S.D.2
-
23
-
-
0003022094
-
Consumer Benefit Segmentation Using Clusterwise Linear Regression
-
Wedel, Michel, Wayne S. DeSarbo and Cor Kistemaker (1989), "Consumer Benefit Segmentation Using Clusterwise Linear Regression,"International Journal of Research in Marketing, 6, 45-59.
-
(1989)
International Journal of Research in Marketing
, vol.6
, pp. 45-59
-
-
Wedel, M.1
Wayne, S.D.2
Cor, K.3
-
24
-
-
38249026304
-
Fuzzy Clusterwise Regression Approach to Benefit Segmentation
-
Wedel, Michel, Wayne S. DeSarbo, Cor Kistemaker and Jan-Benedict E. M.Steenkamp (1989), "Fuzzy Clusterwise Regression Approach to Benefit Segmentation,"International Journal of Research in Marketing, 6, 241-258.
-
(1989)
International Journal of Research in Marketing
, vol.6
, pp. 241-258
-
-
Wedel, M.1
Wayne, S.D.2
Cor, K.3
Jan-Benedict, E.M.S.4
-
25
-
-
0001269514
-
Issues and Advances in Segmentation Research:
-
Wind, Yoram (1978), "Issues and Advances in Segmentation Research," Journal of Marketing Research, 15 (August), 317-337.
-
(1978)
Journal of Marketing Research
, vol.15
, Issue.August
, pp. 317-337
-
-
Wind, Y.1
|