메뉴 건너뛰기




Volumn 1, Issue 2, 1998, Pages 129-139

Customer heterogeneity in service management

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0342489065     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/109467059800100203     Document Type: Article
Times cited : (50)

References (25)
  • 1
    • 77951801920 scopus 로고
    • How to Standardize Regression Coefficients
    • (August)
    • Bring, Johan (1994), "How to Standardize Regression Coefficients,"American Statistician, 48 (3) (August), 209-213.
    • (1994) American Statistician , vol.48 , Issue.3 , pp. 209-213
    • Bring, J.1
  • 2
    • 0002381637 scopus 로고
    • Measuring Service Quality: A Reexamination and Extension
    • Cronin, J.Joseph Jr. and Stephen A. Taylor (1992), "Measuring Service Quality: A Reexamination and Extension,"Journal of Marketing, 56 (July), 55-68.
    • (1992) Journal of Marketing , vol.56 , Issue.July , pp. 55-68
    • Cronin Jr., J.J.1    Stephen, A.T.2
  • 3
    • 3643119285 scopus 로고    scopus 로고
    • Wearout Effects in Target Marketing
    • Danaher, Peter J. (1996), "Wearout Effects in Target Marketing" Marketing Letters, 7 (3), 273-285.
    • (1996) Marketing Letters , vol.7 , Issue.3 , pp. 273-285
    • Danaher, P.J.1
  • 4
    • 0031156377 scopus 로고    scopus 로고
    • Using Conjoint Analysis to Determine the Relative Importance of Service Attributes in Customer Satisfaction Surveys
    • Danaher, Peter J. (1997), "Using Conjoint Analysis to Determine the Relative Importance of Service Attributes in Customer Satisfaction Surveys,"Journal of Retailing, 73 (2), 235-260.
    • (1997) Journal of Retailing , vol.73 , Issue.2 , pp. 235-260
    • Danaher, P.J.1
  • 5
    • 58149515886 scopus 로고    scopus 로고
    • Modelling Customer Satisfaction in Telecom New Zealand
    • Danaher, Peter J. and Rodger Gallagher (1997), "Modelling Customer Satisfaction in Telecom New Zealand,"European Journal of Marketing, 31 (2), 122-133.
    • (1997) European Journal of Marketing , vol.31 , Issue.2 , pp. 122-133
    • Danaher, P.J.1    Rodger, G.2
  • 6
    • 0002138394 scopus 로고
    • Customer Satisfaction during the Service Delivery Process
    • Danaher, Peter J., Rodger Gallagher and Jan Mattsson (1994), "Customer Satisfaction during the Service Delivery Process,"European Journal of Marketing, 28 (5), 5-16.
    • (1994) European Journal of Marketing , vol.28 , Issue.5 , pp. 5-16
    • Danaher, P.J.1    Rodger, G.2    Jan, M.3
  • 7
    • 0038551246 scopus 로고    scopus 로고
    • Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation
    • DeSarbo Wayne S. and Douglas Grisaffe (1998), "Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation,"Marketing Letters, 9 (2), 115-134.
    • (1998) Marketing Letters , vol.9 , Issue.2 , pp. 115-134
    • DeSarbo, W.S.1    Douglas, G.2
  • 8
    • 0001104737 scopus 로고
    • A Simulated Annealing Methodology for Clusterwise Linear
    • DeSarbo Wayne S., Douglas Grisaffe, R. L. Oliver, and V. Rangaswamy (1990), "A Simulated Annealing Methodology for Clusterwise Linearregression,"Psychometrika, 54,707-736.
    • (1990) Psychometrika , vol.54 , pp. 707-736
    • DeSarbo, W.S.1    Douglas, G.2    Oliver, R.L.3    Rangaswamy, V.4
  • 9
    • 0000419556 scopus 로고
    • Empirically Testing a Disaggregate Choice Model for Segments
    • Gensch, Dennis (1985), "Empirically Testing a Disaggregate Choice Model for Segments,"Journal of Marketing Research, 22 (November), 462-467.
    • (1985) Journal of Marketing Research , vol.22 , Issue.November , pp. 462-467
    • Gensch, D.1
  • 10
    • 0002408510 scopus 로고
    • A Conceptual Model of Service Quality and Its Implications for Future Research
    • Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1985), "A Conceptual Model of Service Quality and Its Implications for Future Research,"Journal of Marketing, 49 (Fall), 41-50.
    • (1985) Journal of Marketing , vol.49 , Issue.Fall , pp. 41-50
    • Parasuraman, A.1    Valarie, A.Z.2    Leonard, L.B.3
  • 11
    • 0001312089 scopus 로고
    • SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality
    • Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1988), "SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality,"Journal of Retailing, 64 (Spring), 12-40.
    • (1988) Journal of Retailing , vol.64 , Issue.Spring , pp. 12-40
    • Parasuraman, A.1    Valarie, A.Z.2    Leonard, L.B.3
  • 12
    • 0001261094 scopus 로고
    • Refinement and Reassessment of the SERVQUAL Scale
    • Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry (1991), "Refinement and Reassessment of the SERVQUAL Scale,"Journal of Retailing, 67 (4), 420-450.
    • (1991) Journal of Retailing , vol.67 , Issue.4 , pp. 420-450
    • Parasuraman, A.1    Valarie, A.Z.2    Leonard, L.B.3
  • 14
    • 39149097400 scopus 로고
    • Customer Satisfaction, Customer Retention and Market Share
    • Rust, Roland T., and Anthony J. Zahorik (1993), "Customer Satisfaction, Customer Retention and Market Share,"Journal of Retailing, 69 (2), 193-215.
    • (1993) Journal of Retailing , vol.69 , Issue.2 , pp. 193-215
    • Rust, R.T.1    Anthony, J.Z.2
  • 16
    • 85107982221 scopus 로고
    • Return on Quality (ROQ): Making Service Quality Financially Accountable
    • Rust, Roland T., Anthony J. Zahorik, and Timothy L. Keiningham (1995), "Return on Quality (ROQ): Making Service Quality Financially Accountable,"Journal of Marketing, 59 (April), 58-70.
    • (1995) Journal of Marketing , vol.59 , Issue.April , pp. 58-70
    • Rust, R.T.1    Anthony, J.Z.2    Timothy, L.K.3
  • 18
    • 0000271839 scopus 로고
    • Clusterwise Linear Regression
    • Spath, H. (1979), "Clusterwise Linear Regression,"Computing, 22 (4), 367-373.
    • (1979) Computing , vol.22 , Issue.4 , pp. 367-373
    • Spath, H.1
  • 19
    • 17244375174 scopus 로고
    • Expectations, Performance Evaluation, and Consumers Perceptions of Quality
    • Teas, R. Kenneth (1993), "Expectations, Performance Evaluation, and Consumers Perceptions of Quality,"Journal of Marketing, 57 (October), 18-34.
    • (1993) Journal of Marketing , vol.57 , Issue.October , pp. 18-34
    • Teas, R.K.1
  • 20
    • 12144266402 scopus 로고
    • Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment
    • Teas, R. Kenneth (1994), "Expectations as a Comparison Standard in Measuring Service Quality: An Assessment of a Reassessment,"Journal of Marketing, 58 (January), 132-139.
    • (1994) Journal of Marketing , vol.58 , Issue.January , pp. 132-139
    • Teas, R.K.1
  • 22
    • 0002317299 scopus 로고
    • A Review of Recent Developments in Latent Class Regression Models
    • Richard P. Bagozzi, ed., New York: Blackwell
    • Wedel, Michel and Wayne S. DeSarbo (1994), " A Review of Recent Developments in Latent Class Regression Models," inAdvanced Methods of Marketing Research, Richard P. Bagozzi, ed. New York: Blackwell, 352-388.
    • (1994) Advanced Methods of Marketing Research , pp. 352-388
    • Wedel, M.1    Wayne, S.D.2
  • 25
    • 0001269514 scopus 로고
    • Issues and Advances in Segmentation Research:
    • Wind, Yoram (1978), "Issues and Advances in Segmentation Research," Journal of Marketing Research, 15 (August), 317-337.
    • (1978) Journal of Marketing Research , vol.15 , Issue.August , pp. 317-337
    • Wind, Y.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.