A nation under the influence: The creative strategy process for advertising in thailand

Journal of Current Issues and Research in Advertising

Volumn 24, Issue 2, 2002, Pages 51-65

  Punyapiroje, Chompunuch ^a,b   Morrison, Margaret ^c   Grubbs, Mariea ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

^b BURAPHA UNIVERSITY   (Thailand)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33646433869     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2002.10505135     Document Type: Article

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