Social constructionism and research in marketing and advertising

Qualitative Market Research: An International Journal

Volumn 1, Issue 3, 1998, Pages 125-131

  Hackley, Christopher E ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Consumer behaviour; Market research; Marketing research; Marketing theory; Perceptions

Indexed keywords

EID: 84986117285     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759810235188     Document Type: Article

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