Advertising: Strongly persuasive or nudging?

Journal of Advertising Research

Volumn 37, Issue 1, 1997, Pages 21-28

  Barnard, Neil ^b   Ehrenberg, Andrew ^a  

^a LONDON SOUTH BANK UNIVERSITY   (United Kingdom)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002170597     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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