From consumer insight to advertising strategy: The account planner’s integrative role in creative advertising development

Marketing Intelligence & Planning

Volumn 21, Issue 7, 2003, Pages 446-452

  Hackley, Chris ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Accounts; Accounts management; Advertising agencies; Advertising research

Indexed keywords

EID: 84986145279     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310504296     Document Type: Review

References (20)

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