Sport sponsorship as distinctive competence

European Journal of Marketing

Volumn 33, Issue 3-4, 1999, Pages 250-272

  Amis, John ^a   Slack, Trevor ^a   Berrett, Tim ^b  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

^b UNIVERSITY OF ALBERTA   (Canada)

Author keywords

Competences; Competitive strategy; Marketing mix; Resource management; Sponsorship; Sport

Indexed keywords

EID: 0007076373     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910253044     Document Type: Article

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