'We are all customers now ...' rhetorical strategy and ideological control in marketing management texts

Journal of Management Studies

Volumn 40, Issue 5, 2003, Pages 1325-1352

  Hackley, Chris ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042672874     PISSN: 00222380     EISSN: None     Source Type: Journal    
DOI: 10.1111/1467-6486.00382     Document Type: Article

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