Ambient media: advertising's new media opportunity?

International Journal of Advertising

Volumn 18, Issue 3, 1999, Pages 305-321

  Shankar, Avi ^a   Horton, Brett ^b  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b NONE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84859112164     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104763     Document Type: Article

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