Divergent representational practices in advertising and consumer research: Some thoughts on integration

Qualitative Market Research: An International Journal

Volumn 6, Issue 3, 2003, Pages 175-183

  Hackley, Chris ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Advertising; Advertising agencies; Representation; Research

Indexed keywords

EID: 84993047709     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750310478976     Document Type: Article

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