What service transition? Rethinking established assumptions about manufacturers' service-led growth strategies

Industrial Marketing Management

Volumn 45, Issue 1, 2015, Pages 59-69

  Kowalkowski, Christian ^a,c   Windahl, Charlotta ^b   Kindström, Daniel ^c   Gebauer, Heiko ^d  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

^b UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

^c LINKÖPING UNIVERSITY   (Sweden)

^d SWISS FEDERAL INSTITUTE OF AQUATIC SCIENCE AND TECHNOLOGY   (Switzerland)

Author keywords

Manufacturing companies; Problematization methodology; Service strategy; Service transition; Solutions

Indexed keywords

EID: 84932195329     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2015.02.016     Document Type: Article

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