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Volumn 38, Issue 1-2, 2004, Pages 24-29

Relationships are not ubiquitous in marketing

Author keywords

Buyer seller relationships; Relationship marketing

Indexed keywords


EID: 27744508736     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410511104     Document Type: Review
Times cited : (24)

References (17)
  • 1
    • 0001786592 scopus 로고
    • Relationship marketing
    • Berry, L.L.Shostack, G.L.Upah, G.D.,and (Eds), American Marketing Association, Chicago, IL
    • Berry, L.L. (1985), “Relationship marketing”, in Berry, L.L., Shostack, G.L. and Upah, G.D. (Eds), Emerging Perspectives on Services Marketing, American Marketing Association, Chicago, IL, pp. 25-8.
    • (1985) Emerging Perspectives on Services Marketing , pp. 25-28
    • Berry, L.L.1
  • 2
    • 0039797385 scopus 로고    scopus 로고
    • Relationship marketing in organizational markets: when is it appropriate?
    • Blois, K.J. (1996), “Relationship marketing in organizational markets: when is it appropriate?”, Journal of Marketing Management, Vol. 12, pp. 161-73.
    • (1996) Journal of Marketing Management , vol.12 , pp. 161-173
    • Blois, K.J.1
  • 4
    • 0031601916 scopus 로고    scopus 로고
    • Preventing the premature death of relationship marketing
    • Fournier, S., Dobscha, S. and Mick, D.G. (1998), “Preventing the premature death of relationship marketing”, Harvard Business Review, January-February, pp. 42-51.
    • (1998) Harvard Business Review , Issue.January-February , pp. 42-51
    • Fournier, S.1    Dobscha, S.2    Mick, D.G.3
  • 5
    • 0001937314 scopus 로고
    • Relationship approach to marketing in service contexts: the marketing and organizational behaviour interface
    • Grönroos, C. (1990), “Relationship approach to marketing in service contexts: the marketing and organizational behaviour interface”, Journal of Business Research, Vol. 20 No. 1, pp. 3-11.
    • (1990) Journal of Business Research , vol.20 , Issue.1 , pp. 3-11
    • Grönroos, C.1
  • 6
    • 0002173630 scopus 로고
    • From marketing mix to relationship marketing: towards a paradigm shift in marketing
    • Grönroos, C. (1994), “From marketing mix to relationship marketing: towards a paradigm shift in marketing”, Asia-Australia Marketing Journal, Vol. 2 No. 1, pp. 9-29.
    • (1994) Asia-Australia Marketing Journal , vol.2 , Issue.1 , pp. 9-29
    • Grönroos, C.1
  • 11
    • 84986145994 scopus 로고    scopus 로고
    • Customer-relationship levels – from spurious to true relationships
    • Liljander, V. and Roos, I. (2002), “Customer-relationship levels – from spurious to true relationships”, Journal of Services Marketing, Vol. 16 No. 7, pp. 593-614.
    • (2002) Journal of Services Marketing , vol.16 , Issue.7 , pp. 593-614
    • Liljander, V.1    Roos, I.2
  • 13
    • 0001884325 scopus 로고    scopus 로고
    • Relationship marketing theory: its roots and direction
    • Möller, K.K. and Halinen, A. (2000), “Relationship marketing theory: its roots and direction”, Journal of Marketing Management, Vol. 16 No. 1-3, pp. 29-45.
    • (2000) Journal of Marketing Management , vol.16 , Issue.1 , pp. 29-45
    • Möller, K.K.1    Halinen, A.2
  • 14
    • 21344475322 scopus 로고
    • The commitment-trust theory of relationship marketing
    • Morgan, R.M. and Hunt, S.D. (1994), “The commitment-trust theory of relationship marketing”, Journal of Marketing, Vol. 58, July, pp. 20-38.
    • (1994) Journal of Marketing , vol.58 , Issue.July , pp. 20-38
    • Morgan, R.M.1    Hunt, S.D.2
  • 17
    • 77951511906 scopus 로고
    • An integrated model of buyer-seller relationships
    • Wilson, D.T. (1995), “An integrated model of buyer-seller relationships”, Journal of the Academy of Marketing Science, Vol. 23, Fall, pp. 335-45.
    • (1995) Journal of the Academy of Marketing Science , vol.23 , Issue.Fall , pp. 335-345
    • Wilson, D.T.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.