Exploring the alignment between service strategy and service innovation

Journal of Service Management

Volumn 22, Issue 5, 2011, Pages 664-683

  Lightfoot, Howard W ^a   Gebauer, Heiko ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b SWISS FEDERAL INSTITUTE OF AQUATIC SCIENCE AND TECHNOLOGY   (Switzerland)

Author keywords

Customer relations; Determinants for service innovations; Service innovation; Service strategies; Services in manufacturing; Strategic alignment

Indexed keywords

EID: 80054023816     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231111175004     Document Type: Article

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