Toward a deeper understanding of service marketing: The past, the present, and the future

International Journal of Research in Marketing

Volumn 28, Issue 3, 2011, Pages 231-247

  Kunz, Werner H ^a   Hogreve, Jens ^b,c  

^a UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

^b UNIVERSITY OF PADERBORN   (Germany)

^c CATHOLIC UNIVERSITY OF EICHSTÄTT INGOLSTADT   (Germany)

Author keywords

Citation networks analysis; Cocitation analysis; Research synthesis; Research trends; Service marketing

Indexed keywords

EID: 80052555428     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2011.03.002     Document Type: Article

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