The transition from products to solutions: External business model fit and dynamics

Industrial Marketing Management

Volumn 42, Issue 7, 2013, Pages 1093-1101

  Ferreira, Fabiana Nogueira Holanda ^a   Proença, João F ^a,b   Spencer, Robert ^c   Cova, Bernard ^c  

^a UNIVERSITY OF PORTO   (Portugal)

^b ISEG LISBON SCHOOL OF ECONOMICS AND MANAGEMENT   (Portugal)

^c KEDGE BUSINESS SCHOOL   (France)

Author keywords

Business model; Complex engineering firm; External fit; Product service interplay; Solution

Indexed keywords

EID: 84886717348     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.07.010     Document Type: Article

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