Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place

Journal of Retailing

Volumn 85, Issue 3, 2009, Pages 363-375

  Borghini, Stefania ^a   Diamond, Nina ^b   Kozinets, Robert V ^c   McGrath, Mary Ann ^d   Muñiz Jr , Albert M ^b   Sherry Jr , John F ^e  

^a BOCCONI UNIVERSITY   (Italy)

^b DEPAUL UNIVERSITY   (United States)

^c YORK UNIVERSITY   (Canada)

^d LOYOLA UNIVERSITY CHICAGO   (United States)

^e UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

Brand ideology; Brand museum; Consumers; Ethnography; Flagship store

Indexed keywords

EID: 69349091957     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.05.003     Document Type: Article

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