Advertising repetition and placement issues in on-line environments

Journal of Advertising

Volumn 37, Issue 2, 2008, Pages 31-44

  Yaveroglu, Idil ^a   Donthu, Naveen ^b  

^a AMERICAN UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 45749092073     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367370203     Document Type: Article

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