An integrated choice model incorporating alternative mechanisms for consumers' reactions to in-store display and feature advertising

Marketing Science

Volumn 25, Issue 3, 2006, Pages 278-290

  Zhang, Jie ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Behavioral mechanisms; Brand choice model; Consideration set formation; Econometric models; Joint promotion effects; Price cut proxy; Promotion decisions

Indexed keywords

EID: 33745991485     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0170     Document Type: Article

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