Help or hinder? When recommendation signage expands consideration sets and heightens decision difficulty

Journal of Consumer Psychology

Volumn 23, Issue 2, 2013, Pages 165-174

  Goodman, Joseph K ^a   Broniarczyk, Susan M ^b   Griffin, Jill G ^c   McAlister, Leigh ^b  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c UNIVERSITY OF EVANSVILLE   (United States)

Author keywords

Assortment; Choice overload; Consideration sets; Preference development; Recommendations

Indexed keywords

EID: 84875086593     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2012.06.003     Document Type: Article

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