The interrelationships between brand and channel choice

Marketing Letters

Volumn 25, Issue 3, 2014, Pages 319-330

  Neslin, Scott A ^a   Jerath, Kinshuk ^b   Bodapati, Anand ^c   Bradlow, Eric T ^d   Deighton, John ^e   Gensler, Sonja ^f   Lee, Leonard ^b   Montaguti, Elisa ^g   Telang, Rahul ^h   Venkatesan, Raj ⁱ   Verhoef, Peter C ^j,k   Zhang, Z John ^d  

^a DARTMOUTH COLLEGE   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d UNIVERSITY OF PENNSYLVANIA   (United States)

^e HARVARD BUSINESS SCHOOL   (United States)

^f UNIVERSITY OF MÜNSTER   (Germany)

^g UNIVERSITY OF BOLOGNA   (Italy)

^h CARNEGIE MELLON UNIVERSITY   (United States)

ⁱ UNIVERSITY OF VIRGINIA   (United States)

^j UNIVERSITY OF GRONINGEN   (Netherlands)

^k BI NORWEGIAN BUSINESS SCHOOL   (Norway)

more..

Author keywords

Brand choice; Channel choice; Learning; Utility theory

Indexed keywords

EID: 84905687026     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-014-9305-2     Document Type: Article

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