The A 2SC 2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

Journal of Consumer Research

Volumn 30, Issue 4, 2004, Pages 574-587

  Priester, Joseph R ^a   Nayakankuppam, Dhananjay ^b   Fleming, Monique A ^a   Godek, John ^c  

^a UNIVERSITY OF MICHIGAN   (United States)

^b UNIVERSITY OF IOWA   (United States)

^c UNIVERSITY OF OREGON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142705829     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/380290     Document Type: Review

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