An investigation of determinants of counterfeit purchase consideration

Journal of Business Research

Volumn 62, Issue 3, 2009, Pages 368-378

  Bian, Xuemei ^a   Moutinho, Luiz ^b  

^a UNIVERSITY OF HULL   (United Kingdom)

^b UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Brand image; Brand personality; Consideration set; Counterfeit; Product involvement; Product knowledge

Indexed keywords

EID: 59249096477     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.05.012     Document Type: Article

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