Newspaper reports and consumer choice: Evidence from the do not call registry

Management Science

Volumn 57, Issue 9, 2011, Pages 1640-1654

  Goh, Khim Yong ^a   Hui, Kai Lung ^b   Png, Ivan P L ^c  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^c NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Advertising; Information; Journalism; Persuasion; Policy; Publicity

Indexed keywords

ANNUAL EXPENDITURE; CONSUMER CHOICE; DATA SETS; DO-NOT-CALL; IDENTIFICATION STRATEGIES; INFORMATION; JOURNALISM; LOCAL NEWSPAPER; MASS MEDIA; PERSUASION; PRACTICAL GUIDANCE; PUBLICITY; TELEPHONE NUMBERS;

PUBLIC RELATIONS;

NEWSPRINT;

EID: 80052721415     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1110.1392     Document Type: Article

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