Antecedents to green buying behaviour: A study on consumers in an emerging economy

Marketing Intelligence and Planning

Volumn 33, Issue 3, 2015, Pages 309-329

  Khare, Arpita ^a  

^a INDIAN INSTITUTE OF MANAGEMENT ROHTAK   (India)

Author keywords

Consumer attitudes; Consumer behaviour; Green marketing; India

Indexed keywords

EID: 84928043851     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-05-2014-0083     Document Type: Article

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