Consumer eco-innovation adoption: Assessing attitudinal factors and perceived product characteristics

Business Strategy and the Environment

Volumn 20, Issue 3, 2011, Pages 192-210

  Jansson, Johan ^a  

^a UMEÅ UNIVERSITY   (Sweden)

Author keywords

Alternative fuel vehicles (AFVs); Automobiles; Innovation characteristic; Innovativeness; Personal norms; Social norms

Indexed keywords

ALTERNATIVE FUEL; AUTOMOBILE; CONSUMPTION BEHAVIOR; ENVIRONMENTAL POLICY; INNOVATION; TECHNOLOGY ADOPTION;

SWEDEN;

EID: 79951912430     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.690     Document Type: Article

References (89)

1. Agarwal R, Prasad J. 1997. The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies. Decision Sciences 28: 557-582. DOI: 10.1111/j.1540-5915.1997.tb01322.x
2. Ajzen I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes 50: 179-211. DOI: 10.1016/0749-5978(91)90020-T
3. Ajzen I, Fishbein M. 1977. Attitude-behavior relations: a theoretical analysis and review of empirical research. Psychological Bulletin 84: 888-918. DOI: 10.1037/0033-2909.84.5.888
4. Albino V, Balice A, Dangelico RM. 2009. Environmental strategies and green product development: an overview on sustainability-driven companies. Business Strategy and the Environment 18: 83-96. DOI: 10.1002/bse.638
5. Alwitt LF, Berger IE. 1993. Understanding the link between environmental attitudes and consumer product usage: measuring the moderating role of attitude strength. Advances in Consumer Research 20: 189-194.
6. Balderjahn I. 1988. Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of Business Research 17: 51-56. DOI: 10.1016/0148-2963(88)90022-7
7. Bamberg S, Schmidt P. 2003. Incentives, morality, or habit? Predicting students' car use for university routes with the models of Ajzen, Schwartz, and Triandis. Environment and Behavior 35: 264-285. DOI: 10.1177/0013916502250134
8. Beise M, Rennings K. 2005. Lead markets and regulation: a framework for analyzing the international diffusion of environmental innovations. Ecological Economics 52: 5-17. DOI: 10.1016/j.ecolecon.2004.06.007
9. Belz F-M. 2006. Editorial: Marketing in the 21st century. Business Strategy and the Environment 15: 139-144. DOI: 10.1002/bse.529
10. Biel A, Thøgersen J. 2007. Activation of social norms in social dilemmas: a review of the evidence and reflections on the implications for environmental behaviour. Journal of Economic Psychology 28: 93-112. DOI: 10.1016/j.joep.2006.03.003
11. Black JS, Stern PC, Elworth JT. 1985. Personal and contextual influences on household energy adaptations. Journal of Applied Psychology 70: 3-21.
12. Brunsø K, Scholderer J, Grunert KG. 2004. Closing the gap between values and behavior: a means-end theory of lifestyle. Journal of Business Research 57: 665-670. DOI: 10.1016/S0148-2963(02)00310-7
13. Chamorro A, Rubio S, Miranda FJ. 2009. Characteristics of research on green marketing. Business Strategy and the Environment 18: 223-239. DOI: 10.1002/bse.571
14. Cleveland M, Kalamas M, Laroche M. 2005. Shades of green: linking environmental locus of control and pro-environmental behaviors. Journal of Consumer Marketing 22: 198-212. DOI: 10.1108/07363760510605317
15. Cottrell SP. 2003. Influence of sociodemographics and environmental attitudes on general responsible environmental behavior among recreational boaters. Environment and Behavior 35: 347-375. DOI: 10.1177/0013916503035003003
16. Dabholkar PA, Bagozzi RP. 2002. An attitudinal model of technology-based self-service: moderating effects of consumer traits and situational factors. Journal of the Academy of Marketing Science 30: 184-201. DOI: 10.1177/0092070302303001
17. Daghfous N, Petrof JV, Pons F. 1999. Values and adoption of innovations: a cross-cultural study. Journal of Consumer Marketing 16: 314-331. DOI: 10.1108/07363769910277102
18. Diamantopoulos A, Schlegelmilch BB, Sinkovics RR, Bohlen GM. 2003. Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research 56: 465-480. DOI: 10.1016/S0148-2963(01)00241-7
19. Dickerson MD, Gentry JW. 1983. Characteristics of adopters and non-adopters of home computers. Journal of Consumer Research 10: 225-235.
20. Dobers P, Strannegård L. 2005. Design, lifestyles and sustainability. Aesthetic consumption in a world of abundance. Business Strategy and the Environment 14: 324-336.
21. Eagly AH, Chaiken S. 1993. The Psychology of Attitudes. Harcourt: Fort Worth, TX.
22. European Commission. 2007. Biofuels Progress Report: Report on the Progress Made in the Use of Biofuels and Other Renewable Fuels in the Member States of the European Union. Brussels.
23. European Commission. 2009. Eco-Innovation: When Business Meets the Environment. Call for Proposals 2009. European Commission. [19 July 2009].
24. Follows SB, Jobber D. 2000. Environmentally responsible purchase behaviour: a test of a consumer model. European Journal of Marketing 34: 723-747. DOI: 10.1108/03090560010322009
25. Gardner GT, Stern PC. 2002. Environmental Problems and Human Behavior (2nd edn). Pearson: Boston, MA.
26. Gärling A, Thøgersen J. 2001. Marketing of electric vehicles. Business Strategy and the Environment 10: 53-65. DOI: 10.1002/1099-0836 (200101/02)10:13.0.CO;2-E
27. Gatignon H, Robertson TS. 1985. A propositional inventory for new diffusion research. Journal of Consumer Research 11: 849-867.
28. Gatignon H, Robertson TS. 1991. Innovative decision processes. In Handbook of Consumer Behavior, Robertson TS, Kassarjian HS (eds). Prentice-Hall: Englewood Cliffs, NJ. 316-348.
29. Gerpott TJ, Mahmudova I. 2009. Determinants of price mark-up tolerance for green electricity - lessons for environmental marketing strategies from a study of residential electricity customers in Germany. Business Strategy and the Environment in press. DOI: 10.1002/bse.646
30. Goldsmith RE, d'Hauteville F, Flynn LR. 1998. Theory and measurement of consumer innovativeness: a transnational evaluation. European Journal of Marketing 32: 340-353. DOI: 10.1108/03090569810204634
31. Goldsmith R, Hofacker C. 1991. Measuring consumer innovativeness. Journal of the Academy of Marketing Science 19: 1004-1116. DOI: 10.1007/BF02726497
32. Goldstein NJ, Cialdini RB, Griskevicius V. 2008. A room with a viewpoint: using social norms to motivate environmental conservation in hotels. Journal of Consumer Research 35: 472-482. DOI: 10.1086/586910
33. Guagnano G, Hawkes GR, Acredolo C, White N. 1986. Innovation perception and adoption of solar heating technology. Journal of Consumer Affairs 20: 48-64.
34. Hair JF, Black WC, Babin BJ, Anderson RE, Tatham RL. 2006. Multivariate Data Analysis (6th edn). Pearson-Prentice-Hall: Upper Saddle River, NJ.
35. Hendrickx L, Uiterkamp AJMS. 2006. Technology and behavior: the case of passenger transport. In User Behavior and Technology Development: Shaping Sustainable Relations Between Consumers and Technologies, Verbeek P-P, Slob A (eds). Dordrecht: Springer. 95-106.
36. Hirschman EC. 1980. Innovativeness, novelty seeking, and consumer creativity. Journal of Consumer Research 7: 283-295.
37. Hirunyawipada T, Paswan AK. 2006. Consumer innovativeness and perceived risk: implications for high technology product adoption. Journal of Consumer Marketing 23: 182-198. DOI: 10.1108/07363760610674310
38. Hunecke M, Blobaum A, Matthies E, Hoger R. 2001. Responsibility and environment: ecological norm orientation and external factors in the domain of travel mode choice behavior. Environment and Behavior 33: 830-852.
39. Im S, Bayus BL, Mason CH. 2003. An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior. Journal of the Academy of Marketing Science 31: 61-73. DOI: 10.1177/0092070302238602
40. Janssen MA, Jager W. 2002. Stimulating diffusion of green products: co-evolution between firms and consumers. Journal of Evolutionary Economics 12: 283-306.
41. Jansson J, Marell A, Nordlund A. 2009. Elucidating green consumers: a cluster analytic approach on proenvironmental purchase and curtailment behaviors. Journal of Euromarketing 18: 245-267. DOI: 10.1080/10496480903364242
42. Kahn ME. 2007. Do greens drive Hummers or hybrids? Environmental ideology as a determinant of consumer choice. Journal of Environmental Economics and Management 54: 129-145.
43. Kaiser FG, Hubner G, Bogner FX. 2005. Contrasting the theory of planned behavior with the value-belief-norm model in explaining conservation behavior. Journal of Applied Social Psychology 35: 2150-2170. DOI: 10.1111/j.1559-1816.2005.tb02213.x
44. Labay DG, Kinnear TC. 1981. Exploring the consumer decision process in the adoption of solar energy systems. Journal of Consumer Research 8: 271-278.
45. Lambert-Pandraud R, Laurent G, Lapersonne E. 2005. Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations. Journal of Marketing 69: 97-113.
46. Manning KC, Bearden WO, Madden TJ. 1995. Consumer innovativeness and the adoption process. Journal of Consumer Psychology 4: 329-345.
47. Marell A, Davidsson P, Gärling T. 1995. Environmentally friendly replacement of automobiles. Journal of Economic Psychology 16: 513-529. DOI: 10.1016/0167-4870(95)00024-I
48. Martinez E, Polo Y, Carlos F. 1998. The acceptance and diffusion of new consumer durables: differences between first and last adopters. Journal of Consumer Marketing 15: 323-342. DOI: 10.1108/07363769810225975
49. Meuter ML, Bitner MJ, Ostrom AL, Brown SW. 2005. Choosing among alternative service delivery modes: an investigation of customer trial of self-service technologies. Journal of Marketing 69: 61-83.
50. Midgley DF. 1987. A meta-analysis of the diffusion of innovations literature. Advances in Consumer Research 14: 204-207.
51. Midgley DF, Dowling GR. 1978. Innovativeness: the concept and its measurement. Journal of Consumer Research 4: 229-242.
52. Minton AP, Rose RL. 1997. The effects of environmental concern on environmentally friendly consumer behavior: an exploratory study. Journal of Business Research 40: 37-48. DOI: 10.1016/S0148-2963(96)00209-3
53. Molesworth M, Suortfi J-P. 2002. Buying cars online: the adoption of the web for high-involvement, high-cost purchases. Journal of Consumer Behaviour 2: 155-168. DOI: 10.1002/cb.97
54. Ndubisi NO, Sinti Q. 2006. Consumer attitudes, system's characteristics and internet banking adoption in Malaysia. Management Research News 29: 16-27. DOI: 10.1108/01409170610645411
55. Nilsson, J. 2008. Investment with a conscience: examining the impact of pro-social attitudes and perceived financial performance on socially responsible investment behavior. Journal of Business Ethics 83: 307-325. DOI: 10.1007/s10551-007-9621-z
56. Nordlund AM, Garvill J. 2003. Effects of values, problem awareness, and personal norm on willingness to reduce personal car use. Journal of Environmental Psychology 23: 339-347. DOI: 10.1016/S0272-4944(03)00037-9
57. Nunnaly JC. 1967. Psychometric Theory. McGraw-Hill: New York.
58. Organisation for Economic Co-operation and Development (OECD). 2002. Towards Sustainable Household Consumption? Trends and Policies in OECD Countries. OECD: Paris.
59. Ostlund LE. 1974. Perceived innovation attributes as predictors of innovativeness. Journal of Consumer Research 1: 23-29.
60. Pedersen ER, Neergaard P. 2006. Caveat emptor - let the buyer beware! Environmental labelling and the limitations of 'green' consumerism. Business Strategy and the Environment 15: 15-29. DOI: 10.1002/bse.434
61. Pickett-Baker J, Ozaki R. 2008. Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing 25: 281-293. DOI: 10.1108/07363760810890516
62. Poortinga W, Steg L, Vlek C. 2004. Values, environmental concern, and environmental behavior: a study into household energy use. Environment and Behavior 36: 70-93. DOI: 10.1177/0013916503251466
63. Pujari D. 2006. Eco-innovation and new product development: understanding the influences on market performance. Technovation 26: 76-85. DOI: 0.1016/j.technovation.2004.07.006
64. Ritchie JRB, McDougall GHG. 1985. Designing and marketing consumer energy conservation policies and programs: implications from a decade of research. Journal of Public Policy and Marketing 4: 14-32.
65. Roberts JA. 1996. Green consumers in the 1990s: profile and implications for advertising. Journal of Business Research 36: 217-231. DOI: 10.1016/0148-2963(95)00150-6
66. Roberts JA, Bacon DR. 1997. Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior. Journal of Business Research 40: 79-89. DOI: 10.1016/S0148-2963(96)00280-9
67. Roehrich G. 2004. Consumer innovativeness: concepts and measurements. Journal of Business Research 57: 671-677. DOI: 10.1016/S0148-2963(02)00311-9
68. Rogers EM. 2003. Diffusion of Innovations (5th edn). Free Press: New York.
69. Rowlands IH, Scott D, Parker P. 2003. Consumers and green electricity: profiling potential purchasers. Business Strategy and the Environment 12: 36-48. DOI: 10.1002/bse.346
70. Sammer K, Wüstenhagen R. 2006. The influence of eco-labelling on consumer behaviour: results of a discrete choice analysis for washing machines. Business Strategy and the Environment 15: 185-199. DOI: 10.1002/bse.522
71. Schwartz SH. 1977. Normative influences on altruism. Advances in Experimental Social Psychology 10: 221-279. DOI: 10.1016/S0065-2601(08)60358-5
72. Shoham A, Ruvio A. 2008. Opinion leaders and followers: a replication and extension. Psychology and Marketing 25: 280-297. DOI: 10.1002/mar.20209
73. Statens Institut för Kommunikationsanalys (Sika) [Swedish Institute for Transport and Communications Analysis]. 2007. Fordon Vid Årsskiftet 2006/2007 [Vehicles at the Turn of Year 2006/2007]. Sika. [19 July 2009].
74. Statens Institut för Kommunikationsanalys (Sika) [Swedish Institute for Transport and Communications Analysis]. 2008. Fordon Vid Årsskiftet 2007/2008 [Vehicles at the Turn of Year 2007/2008]. Sika. [19 July 2009].
75. Statistiska Centralbyrån (SCB) [Statistics Sweden]. 2006. Personbilar i Trafik 1923-2005 Tidsserie [Cars in Traffic 1923-2005 Time Series]. SCB. [19 July 2009].
76. Steg L, Dreijerink L, Abrahamse W. 2005. Factors influencing the acceptability of energy policies: a test of VBN theory. Journal of Environmental Psychology 25: 415-425. DOI: 10.1016/j.jenvp.2005.08.003
77. Stern PC. 2000. Toward a coherent theory of environmentally significant behavior. Journal of Social Issues 56: 407-424. DOI: 10.1111/0022-4537.00175
78. Stern PC, Dietz T, Abel T, Guagnano GA, Kalof L. 1999. A value-belief-norm theory of support for social movements: the case of environmentalism. Human Ecology Review 6: 81-97.
79. Stern PC, Gardner GT. 1981. Psychological research and energy policy. American Psychologist 36: 329-342.
80. Tellis GJ, Yin E, Bell S. 2009. Global consumer innovativeness: cross-country differences and demographic commonalities. Journal of International Marketing 17: 1-22. DOI: 10.1509/jimk.17.2.1
81. Thøgersen J. 1999. The ethical consumer: moral norms and packaging choice. Journal of Consumer Policy 22: 439-460. DOI: 10.1023/A:1006225711603
82. Thøgersen J. 2002. Direct experience and the strength of the personal norm-behavior relationship. Psychology and Marketing 19: 881-893. DOI: 10.1002/mar.10042
83. Thøgersen J. 2006. Norms for environmentally responsible behaviour: an extended taxonomy. Journal of Environmental Psychology 26: 247-261. DOI: 10.1016/j.jenvp.2006.09.004
84. United Nations Environment Programme (UNEP). 2007. Global Environment Outlook (GEO 4): Environment for Development. UNEP: Valletta.
85. Venkatraman MP. 1991. The impact of innovativeness and innovation type on adoption. Journal of Retailing 67: 51-67.
86. Völlink T, Meertens REE, Midden CJH. 2002. Innovating 'diffusion of innovation' theory: innovation characteristics and the intention of utility companies to adopt energy conservation interventions. Journal of Environmental Psychology 22: 333-344.
87. Wang GP, Dou WY, Zhou N. 2008. Consumption attitudes and adoption of new consumer products: a contingency approach. European Journal of Marketing, 42: 238-254. DOI: 10.1108/03090560810840998
88. Widegren Ö. 1998. The new environmental paradigm and personal norms. Environment and Behavior 30: 75-100. DOI: 10.1177/0013916598301004
89. Wootton J. 1999. Replacing the private car. Transport Reviews 19: 157-175. DOI: 10.1080/014416499295592