以个人特征差异来解释规范对环境友好型消费行为的影响作用差异;Different impacts of normative influences on pro-environmental purchasing behavior explained by differences in individual characteristics

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 22, Issue 2, 2012, Pages 163-182

  Ahn, Jung Min ^a   Koo, Dong Mo ^a   Chang, Heung Seub ^a  

^a Kyungpook National University   (South Korea)

Author keywords

awareness of the consequences; personal norms; pro environmental behavior; self esteem; seriousness of environmental problems; social connectedness; social norms

Indexed keywords

EID: 85148567707     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/12297119.2012.655098     Document Type: Article

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