The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products

Journal of Brand Management

Volumn 18, Issue 9, 2011, Pages 697-708

  Bartels, Jos ^a   Hoogendam, Karen ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

brand attitude; brand knowledge; environmental marketing; organic food; social identity

Indexed keywords

EID: 79960537456     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2011.3     Document Type: Article

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