Consumers' susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour

Marketing Intelligence and Planning

Volumn 32, Issue 1, 2014, Pages 2-20

  Khare, Arpita ^a  

^a INDIAN INSTITUTE OF MANAGEMENT ROHTAK   (India)

Author keywords

Consumer behaviour; Ecology; India; Socialization

Indexed keywords

EID: 84892407331     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-04-2013-0062     Document Type: Article

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