메뉴 건너뛰기




Volumn 5, Issue 2, 2004, Pages 187-205

Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers

Author keywords

[No Author keywords available]

Indexed keywords


EID: 84993736068     PISSN: 09721509     EISSN: None     Source Type: Journal    
DOI: 10.1177/097215090400500203     Document Type: Article
Times cited : (129)

References (84)
  • 1
    • 0032841955 scopus 로고    scopus 로고
    • Environmental Locus of Control, Sympathy and Pro-environmental Behaviour: A Test of Geller's Actively Caring Hypothesis
    • Allen, J.B. and L. Jennifer Ferrand. 1999. ‘Environmental Locus of Control, Sympathy and Pro-environmental Behaviour: A Test of Geller's Actively Caring Hypothesis’, Environment and Behavior, 31(3): 338-353.
    • (1999) Environment and Behavior , vol.31 , Issue.3 , pp. 338-353
    • Allen, J.B.1    Jennifer Ferrand, L.2
  • 3
    • 84993789953 scopus 로고
    • The Construction and Validation of an Instrument to Measure Socially Responsible Consumer Behaviour: A Study of the Socially Responsible Consumer
    • Antil, J.H. 1978. ‘The Construction and Validation of an Instrument to Measure Socially Responsible Consumer Behaviour: A Study of the Socially Responsible Consumer’, Journal of Macromarketing, 4: 18-39.
    • (1978) Journal of Macromarketing , vol.4 , pp. 18-39
    • Antil, J.H.1
  • 4
    • 84965878793 scopus 로고
    • The Roles of Attitudinal and Personality Variables in the Prediction of Environmental Behaviour and Knowledge
    • Arbuthnot, J. 1977. ‘The Roles of Attitudinal and Personality Variables in the Prediction of Environmental Behaviour and Knowledge’, Environment and Behavior, 9(3): 217-232.
    • (1977) Environment and Behavior , vol.9 , Issue.3 , pp. 217-232
    • Arbuthnot, J.1
  • 5
    • 84985160164 scopus 로고
    • A Comparison of French and American Environmental Behaviours, Knowledge and Attitudes
    • Arbuthnot, J. and S. Lingg. 1975. ‘A Comparison of French and American Environmental Behaviours, Knowledge and Attitudes’, International Journal of Psychology, 10(4): 275-281.
    • (1975) International Journal of Psychology , vol.10 , Issue.4 , pp. 275-281
    • Arbuthnot, J.1    Lingg, S.2
  • 6
    • 0002506736 scopus 로고
    • Sex Differences in Environmental Concern and Knowledge: The Case of Acid Rain
    • Arcury, T.A., S.J. Scollay and T.P. Johnson. 1987. ‘Sex Differences in Environmental Concern and Knowledge: The Case of Acid Rain’, Sex Roles, 16(9/10): 463-472.
    • (1987) Sex Roles , vol.16 , Issue.9-10 , pp. 463-472
    • Arcury, T.A.1    Scollay, S.J.2    Johnson, T.P.3
  • 7
    • 0000205416 scopus 로고
    • The Return of the Repressed: Dissonance Theory Makes a Comeback
    • Aroson, E. 1992. ‘The Return of the Repressed: Dissonance Theory Makes a Comeback’, Psychological Inquiry, 3: 303-311.
    • (1992) Psychological Inquiry , vol.3 , pp. 303-311
    • Aroson, E.1
  • 8
    • 0002140577 scopus 로고
    • Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns
    • Balderjahn, Ingo. 1988. ‘Personality Variables and Environmental Attitudes as Predictors of Ecologically Responsible Consumption Patterns’, Journal of Business Research, 17(1): 51-56.
    • (1988) Journal of Business Research , vol.17 , Issue.1 , pp. 51-56
    • Balderjahn, I.1
  • 9
    • 0346152983 scopus 로고    scopus 로고
    • Corporate Environmentalism: Antecedents and Influence of Industry Type
    • Banerjee, S.B., E.S. Iyer and R.K. Kashyap. 2003. ‘Corporate Environmentalism: Antecedents and Influence of Industry Type’, Journal of Marketing, 67(2): 106-122.
    • (2003) Journal of Marketing , vol.67 , Issue.2 , pp. 106-122
    • Banerjee, S.B.1    Iyer, E.S.2    Kashyap, R.K.3
  • 10
    • 21144479827 scopus 로고
    • Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviours
    • Berger, I.E. and R.M. Corbin. 1992. ‘Perceived Consumer Effectiveness and Faith in Others as Moderators of Environmentally Responsible Behaviours’, Journal of Public Policy and Marketing, 11(2): 79-88.
    • (1992) Journal of Public Policy and Marketing , vol.11 , Issue.2 , pp. 79-88
    • Berger, I.E.1    Corbin, R.M.2
  • 11
    • 0000705076 scopus 로고
    • Measuring Ecological Concern: A Multi-construct Perspective
    • Bohlen, Greg, Bodo B. Schlegelmilch and Adamantios Diamantopoulos. 1993. ‘Measuring Ecological Concern: A Multi-construct Perspective’, Journal of Marketing Management, 9: 415-430.
    • (1993) Journal of Marketing Management , vol.9 , pp. 415-430
    • Bohlen, G.1    Bodo, B.S.2    Adamantios, D.3
  • 12
    • 0033062131 scopus 로고    scopus 로고
    • Consumers' Environmental Behaviour: Generalised, Sector-based, or Compensatory
    • Bratt, Christopher. 1999. ‘Consumers’ Environmental Behaviour: Generalised, Sector-based, or Compensatory’, Environment and Behavior, 31(1): 28-34.
    • (1999) Environment and Behavior , vol.31 , Issue.1 , pp. 28-34
    • Bratt, C.1
  • 13
    • 0001118721 scopus 로고
    • The Self-actualizing Socially Conscious Consumer
    • Brooker, G. 1976. ‘The Self-actualizing Socially Conscious Consumer’, Journal of Consumer Research, 3(September): 107-112.
    • (1976) Journal of Consumer Research , vol.3 , Issue.September , pp. 107-112
    • Brooker, G.1
  • 16
    • 0003618394 scopus 로고
    • Sheffield, UK: Greenleaf Publishing
    • Charter, M. 1992. Greener Marketing. Sheffield, UK: Greenleaf Publishing.
    • (1992) Greener Marketing
    • Charter, M.1
  • 18
    • 0005816241 scopus 로고
    • Strategies for Environmental Advertising
    • Davis, J. Joel. 1993. ‘Strategies for Environmental Advertising’, Journal of Consumer Marketing, 10(2): 19-36.
    • (1993) Journal of Consumer Marketing , vol.10 , Issue.2 , pp. 19-36
    • Davis, J.J.1
  • 19
    • 0037409185 scopus 로고    scopus 로고
    • Can Socio-demographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation
    • Diamantopoulos, Adamantios, Bodo B. Schlegelmilch, Rudolf R. Sinkovics and Greg M. Bohlen. 2003. ‘Can Socio-demographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation’, Journal of Business Research, 56(2): 465-480.
    • (2003) Journal of Business Research , vol.56 , Issue.2 , pp. 465-480
    • Diamantopoulos, A.1    Bodo, B.S.2    Rudolf, R.S.3    Greg, M.B.4
  • 20
    • 84936527077 scopus 로고
    • Ecology in Everyday Life—Inconsistencies between Environmental Attitudes and Behaviour
    • Diekmann, A. and P. Preisendorfer. 1992. ‘Ecology in Everyday Life—Inconsistencies between Environmental Attitudes and Behaviour’, Journal of Applied Social Psychology, 44: 226-251.
    • (1992) Journal of Applied Social Psychology , vol.44 , pp. 226-251
    • Diekmann, A.1    Preisendorfer, P.2
  • 21
    • 0039466756 scopus 로고
    • Polls Show Ecological Concern is Strong
    • 15 June.
    • Donaton, S. and K. Fitzgerland. 1992. ‘Polls Show Ecological Concern is Strong’, Advertising Age, 15 June.
    • (1992) Advertising Age
    • Donaton, S.1    Fitzgerland, K.2
  • 22
    • 0005027348 scopus 로고
    • Hold the Applause: A Case Study of Corporate Environmentalism
    • Doyle, J. 1992. ‘Hold the Applause: A Case Study of Corporate Environmentalism’, The Ecologist, 22(3): 84-90.
    • (1992) The Ecologist , vol.22 , Issue.3 , pp. 84-90
    • Doyle, J.1
  • 23
    • 84968147098 scopus 로고
    • Toward the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development
    • Elkington, J. 1994. ‘Toward the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development’, California Management Review, 36(2): 90-100.
    • (1994) California Management Review , vol.36 , Issue.2 , pp. 90-100
    • Elkington, J.1
  • 24
    • 43949148806 scopus 로고
    • Do We Know What We Need to Know? Objective and Subjective Knowledge Effects on Pro-Ecological Behaviours
    • Ellen, P.S. 1994. ‘Do We Know What We Need to Know? Objective and Subjective Knowledge Effects on Pro-Ecological Behaviours’, Journal of Business Research, 30(1): 43-52.
    • (1994) Journal of Business Research , vol.30 , Issue.1 , pp. 43-52
    • Ellen, P.S.1
  • 25
    • 0000463466 scopus 로고
    • The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviours
    • Ellen, P.S., J.L. Wiener and C. Cobb-Walgren. 1991. ‘The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviours’, Journal of Public Policy and Marketing, 10(2): 102-117.
    • (1991) Journal of Public Policy and Marketing , vol.10 , Issue.2 , pp. 102-117
    • Ellen, P.S.1    Wiener, J.L.2    Cobb-Walgren, C.3
  • 26
    • 0028570551 scopus 로고
    • Factors Influencing Community Residents Participation in Commingled Curbside Recycling Programs
    • Gamba, R. and S. Oskamp. 1994. ‘Factors Influencing Community Residents Participation in Commingled Curbside Recycling Programs’, Environment and Behavior, 26(5): 587-612.
    • (1994) Environment and Behavior , vol.26 , Issue.5 , pp. 587-612
    • Gamba, R.1    Oskamp, S.2
  • 27
    • 0000346820 scopus 로고
    • Evaluating Energy Conservation Programs: Is Verbal Report Enough?
    • Geller, E.S. 1981. ‘Evaluating Energy Conservation Programs: Is Verbal Report Enough?’ Journal of Consumer Research, 8(December): 331-335.
    • (1981) Journal of Consumer Research , vol.8 , Issue.December , pp. 331-335
    • Geller, E.S.1
  • 28
    • 0024813539 scopus 로고
    • Applied Behavioural Analysis and Social Marketing: An Integration for Environmental Preservation
    • Geller, E.S. 1989. ‘Applied Behavioural Analysis and Social Marketing: An Integration for Environmental Preservation’, Journal of Social Issues, 45(1): 17-36.
    • (1989) Journal of Social Issues , vol.45 , Issue.1 , pp. 17-36
    • Geller, E.S.1
  • 30
    • 0012489748 scopus 로고
    • Everybody Seems Concerned about the Environment: But is this Concern Reflected in (Danish) Consumers' Food Choice?
    • Aarhus
    • Grunert, S.C. 1991. ‘Everybody Seems Concerned about the Environment: But is this Concern Reflected in (Danish) Consumers’ Food Choice?' Aarhus School of Business Working Paper Series, Aarhus.
    • (1991) Aarhus School of Business Working Paper Series
    • Grunert, S.C.1
  • 31
    • 0012496014 scopus 로고
    • The Green Consumer: Some Danish Evidence
    • Grunert, S.C. and K. Kristensen. 1994. ‘The Green Consumer: Some Danish Evidence’, Marketing Review, 19(2): 138-145.
    • (1994) Marketing Review , vol.19 , Issue.2 , pp. 138-145
    • Grunert, S.C.1    Kristensen, K.2
  • 33
    • 33746611248 scopus 로고    scopus 로고
    • Strategic Green Marketing: How Should Business Firms Go about Adopting It?
    • Jain, K. Sanjay and Gurmeet Kaur. 2003. ‘Strategic Green Marketing: How Should Business Firms Go about Adopting It?’ Indian Journal of Commerce, 55(4): 1-16.
    • (2003) Indian Journal of Commerce , vol.55 , Issue.4 , pp. 1-16
    • Jain, K.S.1    Gurmeet, K.2
  • 34
    • 84993801916 scopus 로고    scopus 로고
    • Green Marketing: Conceptual Issues and Strategic Orientation
    • Forthcoming
    • Jain, K. Sanjay and Gurmeet Kaur. Forthcoming. ‘Green Marketing: Conceptual Issues and Strategic Orientation’, Review of Commerce Studies.
    • Review of Commerce Studies
    • Jain, K.S.1    Gurmeet, K.2
  • 35
    • 0007036314 scopus 로고    scopus 로고
    • Green Marketing of Cosmetics and Toiletries in Thailand
    • Johri, M. Lalit and Kanokthip Sahasakmontri. 1998. ‘Green Marketing of Cosmetics and Toiletries in Thailand’, Journal of Consumer Marketing, 15(3): 265-281.
    • (1998) Journal of Consumer Marketing , vol.15 , Issue.3 , pp. 265-281
    • Johri, M.L.1    Kanokthip, S.2
  • 37
    • 0001894815 scopus 로고
    • Ecologically Concerned Consumers: Who are They?
    • Kinnear, T.C., J.R. Taylor and S.A. Ahmed. 1974. ‘Ecologically Concerned Consumers: Who are They?’ Journal of Marketing, 38(2): 20-24.
    • (1974) Journal of Marketing , vol.38 , Issue.2 , pp. 20-24
    • Kinnear, T.C.1    Taylor, J.R.2    Ahmed, S.A.3
  • 39
    • 0029530966 scopus 로고
    • Factors Influencing Individual Recycling Behaviour in Office Settings: A Study of Workers in Taiwan
    • Lee, Y.J., R. de Young and R.W. Marans. 1995. ‘Factors Influencing Individual Recycling Behaviour in Office Settings: A Study of Workers in Taiwan’, Environment and Behavior, 27(3): 380-403.
    • (1995) Environment and Behavior , vol.27 , Issue.3 , pp. 380-403
    • Lee, Y.J.1    de Young, R.2    Marans, R.W.3
  • 40
    • 0000487106 scopus 로고
    • Voluntary Simplicity Lifestyles and Energy Conservation
    • Leonard-Barton, Dorothy. 1981. ‘Voluntary Simplicity Lifestyles and Energy Conservation’, Journal of Consumer Research, 8(3): 243-252.
    • (1981) Journal of Consumer Research , vol.8 , Issue.3 , pp. 243-252
    • Leonard-Barton, D.1
  • 41
    • 84973810345 scopus 로고
    • Factors Predicting Environmental Concern and Indifference in 13 to 16-year-olds
    • Lyons, E. and G.M. Breakwell. 1994. ‘Factors Predicting Environmental Concern and Indifference in 13 to 16-year-olds’, Environment and Behavior, 26(2): 223-238.
    • (1994) Environment and Behavior , vol.26 , Issue.2 , pp. 223-238
    • Lyons, E.1    Breakwell, G.M.2
  • 43
    • 0000608764 scopus 로고
    • Ecology: Let's Hear from the People. An Objective Scale for the Measurement of Ecological Attitudes and Knowledge
    • Maloney, M.P. and M.P. Ward. 1973. ‘Ecology: Let's Hear from the People. An Objective Scale for the Measurement of Ecological Attitudes and Knowledge’, American Psychologist, 28(7): 583-586.
    • (1973) American Psychologist , vol.28 , Issue.7 , pp. 583-586
    • Maloney, M.P.1    Ward, M.P.2
  • 44
    • 0000608767 scopus 로고
    • A Revised Scale for the Measurement of Ecological Attitudes and Knowledge
    • Maloney, M.P., M.P. Ward and G.N. Brauchi. 1975. ‘A Revised Scale for the Measurement of Ecological Attitudes and Knowledge’, American Psychologist, 30(7): 787-790.
    • (1975) American Psychologist , vol.30 , Issue.7 , pp. 787-790
    • Maloney, M.P.1    Ward, M.P.2    Brauchi, G.N.3
  • 45
    • 38149146805 scopus 로고
    • The Recycling of Solid Wastes: Personal Values, Value Orientations and Attitudes about Recycling as Antecedents of Recycling Behaviour
    • McCarty J.A. and L.G. Shrum. 1994. ‘The Recycling of Solid Wastes: Personal Values, Value Orientations and Attitudes about Recycling as Antecedents of Recycling Behaviour’, Journal of Business Research, 30(1): 53-62.
    • (1994) Journal of Business Research , vol.30 , Issue.1 , pp. 53-62
    • McCarty, J.A.1    Shrum, L.G.2
  • 46
    • 0001781637 scopus 로고
    • The Green Movement In Canada: Implications for Marketing Strategy
    • McDougall, G.H.G. 1993. ‘The Green Movement In Canada: Implications for Marketing Strategy’, Journal of International Consumer Marketing, 15(3): 69-87.
    • (1993) Journal of International Consumer Marketing , vol.15 , Issue.3 , pp. 69-87
    • McDougall, G.H.G.1
  • 47
    • 0012496020 scopus 로고    scopus 로고
    • Das Umweltbewußtsein von Konsunenten
    • Meffert, H. and M. Bruhn. 1996. ‘Das Umweltbewußtsein von Konsunenten’, Dis Betriebswirtsch, 56(5): 621-658.
    • (1996) Dis Betriebswirtsch , vol.56 , Issue.5 , pp. 621-658
    • Meffert, H.1    Bruhn, M.2
  • 49
    • 0031539652 scopus 로고    scopus 로고
    • Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
    • Menon, Anil and Ajay Menon. 1997. ‘Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy,’ Journal of Marketing, 61(1): 51-67.
    • (1997) Journal of Marketing , vol.61 , Issue.1 , pp. 51-67
    • Menon, A.1    Ajay, M.2
  • 50
    • 0012489161 scopus 로고
    • Energy Related Information—Attitude Measures of College-Age Students
    • Moore, H.K. 1981. ‘Energy Related Information—Attitude Measures of College-Age Students’, Journal of Environmental Education, 12(1): 30-33.
    • (1981) Journal of Environmental Education , vol.12 , Issue.1 , pp. 30-33
    • Moore, H.K.1
  • 51
    • 84935413121 scopus 로고
    • Personal Values and Commitment to Energy Conservation
    • Neuman, K. 1986. ‘Personal Values and Commitment to Energy Conservation’, Environment and Behavior, 18(1): 53-74.
    • (1986) Environment and Behavior , vol.18 , Issue.1 , pp. 53-74
    • Neuman, K.1
  • 53
    • 0002272641 scopus 로고
    • Impact of Education, Age, Newspapers and Television on Environmental Knowledge, Concerns and Behaviours
    • Ostman, R.E. and J.I. Parker. 1987. ‘Impact of Education, Age, Newspapers and Television on Environmental Knowledge, Concerns and Behaviours’, Journal of Environmental Education, 19(1): 3-9.
    • (1987) Journal of Environmental Education , vol.19 , Issue.1 , pp. 3-9
    • Ostman, R.E.1    Parker, J.I.2
  • 54
    • 84993743974 scopus 로고
    • Industries' Response to Green Consumerism
    • Ottman, J. 1989. ‘Industries’ Response to Green Consumerism’, Journal of Business Strategy, 13(4): 34-38.
    • (1989) Journal of Business Strategy , vol.13 , Issue.4 , pp. 34-38
    • Ottman, J.1
  • 55
    • 0040591006 scopus 로고
    • Sometimes Consumers will Pay More to Go Green
    • 6 July.
    • Ottman, J. 1992. ‘Sometimes Consumers will Pay More to Go Green’, Marketing News, 6 July.
    • (1992) Marketing News
    • Ottman, J.1
  • 57
    • 84928831267 scopus 로고
    • The Consumers are Not So Green
    • Pearce, F. 1990. ‘The Consumers are Not So Green’, New Scientist, 16(16): 14.
    • (1990) New Scientist , vol.16 , Issue.16 , pp. 14
    • Pearce, F.1
  • 59
    • 38249011153 scopus 로고
    • Responding to the Green Movement
    • Peattie, K. and Moira Ratnayaka. 1992. ‘Responding to the Green Movement’, Journal of Industrial Management, 21(2): 103-110.
    • (1992) Journal of Industrial Management , vol.21 , Issue.2 , pp. 103-110
    • Peattie, K.1    Moira, R.2
  • 60
    • 21344495214 scopus 로고
    • Is There a General Conserving Consumer? A Public Policy Concern
    • Pickett, G.M., N. Kangun and S.J. Grove. 1993. ‘Is There a General Conserving Consumer? A Public Policy Concern’, Journal of Public Policy and Marketing, 12(2): 234-243.
    • (1993) Journal of Public Policy and Marketing , vol.12 , Issue.2 , pp. 234-243
    • Pickett, G.M.1    Kangun, N.2    Grove, S.J.3
  • 61
    • 6444232993 scopus 로고
    • An Introduction to Green Marketing
    • Polonsky, Michael Jay. 1994. ‘An Introduction to Green Marketing’, Electronic Green Journal, 1(2), http://gopher.uidaho.edu/1/UI_gopher/library/egj/.
    • (1994) Electronic Green Journal , vol.1 , Issue.2
    • Polonsky, M.J.1
  • 63
    • 84861053409 scopus 로고    scopus 로고
    • Ecological Sustainability and Personal Behaviour: Relations Demonstrated by the Decision-Making Process of Selecting a Certain Transportation Mean
    • Priewasser, Reinhold. 1999. ‘Ecological Sustainability and Personal Behaviour: Relations Demonstrated by the Decision-Making Process of Selecting a Certain Transportation Mean’, Environmental Management and Health, 10(3): 87-98.
    • (1999) Environmental Management and Health , vol.10 , Issue.3 , pp. 87-98
    • Priewasser, R.1
  • 64
    • 0011571984 scopus 로고
    • Willingness to Pay for Control of Air Pollution: A Demographic Analysis
    • Chicago, IL: American Marketing Association.
    • Reizenstein, R.C., G.E. Hills and J.W. Philpot. 1974. ‘Willingness to Pay for Control of Air Pollution: A Demographic Analysis’, Combined Proceedings. Chicago, IL: American Marketing Association.
    • (1974) Combined Proceedings
    • Reizenstein, R.C.1    Hills, G.E.2    Philpot, J.W.3
  • 65
    • 0012489163 scopus 로고
    • Profiling Levels of Socially Responsible Consumer Behaviour: A Cluster Analytic Approach and Its Implications for Marketing
    • Roberts, A. James. 1995. ‘Profiling Levels of Socially Responsible Consumer Behaviour: A Cluster Analytic Approach and Its Implications for Marketing’, Journal of Marketing Theory and Practice, 3(4): 97-117.
    • (1995) Journal of Marketing Theory and Practice , vol.3 , Issue.4 , pp. 97-117
    • Roberts, A.J.1
  • 66
    • 0030195181 scopus 로고    scopus 로고
    • Green Consumers in 1990s: Profile and Implications for Advertising
    • Roberts, A. James. 1996. ‘Green Consumers in 1990s: Profile and Implications for Advertising’, Journal of Business Research, 36(3): 217-231.
    • (1996) Journal of Business Research , vol.36 , Issue.3 , pp. 217-231
    • Roberts, A.J.1
  • 67
    • 0031227270 scopus 로고    scopus 로고
    • Exploring the Subtle Relationships between Environmental Concern and the Ecologically Conscious Consumer Behaviour
    • Roberts, A. James and D.R. Bacon. 1997. ‘Exploring the Subtle Relationships between Environmental Concern and the Ecologically Conscious Consumer Behaviour,’ Journal of Business Research, 40(1): 79-89.
    • (1997) Journal of Business Research , vol.40 , Issue.1 , pp. 79-89
    • Roberts, A.J.1    Bacon, D.R.2
  • 69
    • 84993781459 scopus 로고
    • North America: Canada, Mexico, United States. New York: S.C. Johnson and Son
    • Roper Organization. 1992. Environmental Behaviour. North America: Canada, Mexico, United States. New York: S.C. Johnson and Son.
    • (1992) Environmental Behaviour
  • 70
    • 84973715334 scopus 로고
    • Social Determinants of Environmental Concern: Specification and Test of the Model
    • Samdahl, M. Diane, and R. Robertson. 1989. ‘Social Determinants of Environmental Concern: Specification and Test of the Model’, Environment and Behavior, 21(1): 57-81.
    • (1989) Environment and Behavior , vol.21 , Issue.1 , pp. 57-81
    • Samdahl, M.D.1    Robertson, R.2
  • 71
    • 85135365739 scopus 로고    scopus 로고
    • The Link between Green Purchasing Decisions and Measures of Environmental Consciousness
    • Schlegelmilch, B.B., G.M Bohlen and A. Diamantopoulos. 1996. ‘The Link between Green Purchasing Decisions and Measures of Environmental Consciousness’, European Journal of Marketing, 30(5): 35-55.
    • (1996) European Journal of Marketing , vol.30 , Issue.5 , pp. 35-55
    • Schlegelmilch, B.B.1    Bohlen, G.M.2    Diamantopoulos, A.3
  • 72
    • 0033058262 scopus 로고    scopus 로고
    • Equal Opportunity, Unequal Results—Determinants of Household Recycling Intensity
    • Scott, Daniel. 1999. ‘Equal Opportunity, Unequal Results—Determinants of Household Recycling Intensity’, Environment and Behavior, 31(2): 267-290.
    • (1999) Environment and Behavior , vol.31 , Issue.2 , pp. 267-290
    • Scott, D.1
  • 73
    • 0002753844 scopus 로고
    • Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy
    • Shrum, L.J., J.A. McCarty and T.M. Lowrey. 1995. ‘Buyer Characteristics of the Green Consumer and their Implications for Advertising Strategy’, Journal of Advertising, 24(2): 71-82.
    • (1995) Journal of Advertising , vol.24 , Issue.2 , pp. 71-82
    • Shrum, L.J.1    McCarty, J.A.2    Lowrey, T.M.3
  • 74
    • 84986165665 scopus 로고    scopus 로고
    • The Impact of Environmental Education on Children's Knowledge and Awareness of Environmental Concerns
    • Strong, Carolyn. 1998. ‘The Impact of Environmental Education on Children's Knowledge and Awareness of Environmental Concerns’, Marketing Intelligence and Planning, 16(6): 349-355.
    • (1998) Marketing Intelligence and Planning , vol.16 , Issue.6 , pp. 349-355
    • Strong, C.1
  • 75
    • 0040729091 scopus 로고
    • ‘A Theory of Environmental Buyer Behaviour and its Validity: The Environmental Action-Behaviour Model’, AMA Summer Educators
    • Chicago, IL: American Marketing Association.
    • Suchard, H.T. and M.J. Polonski.1991. ‘A Theory of Environmental Buyer Behaviour and its Validity: The Environmental Action-Behaviour Model’, AMA Summer Educators' Conference Proceedings, vol. 2. Chicago, IL: American Marketing Association.
    • (1991) Conference Proceedings , vol.2
    • Suchard, H.T.1    Polonski, M.J.2
  • 77
    • 0020904546 scopus 로고
    • Relationship among Ecologically Responsible Behaviours
    • Tracy, A.P. and S. Oskamp. 1984. ‘Relationship among Ecologically Responsible Behaviours’, Journal of Environmental Systems, 13: 115-126.
    • (1984) Journal of Environmental Systems , vol.13 , pp. 115-126
    • Tracy, A.P.1    Oskamp, S.2
  • 78
    • 0001899704 scopus 로고
    • Customers Drive Corporations Green
    • Vandermerwe, Sandra and Michael D. Oliff. 1990. ‘Customers Drive Corporations Green’, Long Range Planning, 23(6): 10-16.
    • (1990) Long Range Planning , vol.23 , Issue.6 , pp. 10-16
    • Vandermerwe, S.1    Michael, D.O.2
  • 79
    • 0019716972 scopus 로고
    • Environmental Concern, Does it Make a Difference How it's Measured?
    • Van Liere, K.D. and R.E. Dunlap. 1981. ‘Environmental Concern, Does it Make a Difference How it's Measured?' Environment and Behavior, 13(6): 651-676.
    • (1981) Environment and Behavior , vol.13 , Issue.6 , pp. 651-676
    • Van Liere, K.D.1    Dunlap, R.E.2
  • 80
    • 0000480334 scopus 로고
    • Determining the Characteristics of the Socially Conscious Consumer
    • Webster, Jr, F.E. 1975. ‘Determining the Characteristics of the Socially Conscious Consumer’, Journal of Consumer Research, 2(2): 188-196.
    • (1975) Journal of Consumer Research , vol.2 , Issue.2 , pp. 188-196
    • Webster, F.E.1
  • 81
    • 0001547137 scopus 로고
    • A Framework for Promoting Cooperation
    • Weiner, J.L. and T.A. Doescher. 1991. ‘A Framework for Promoting Cooperation’, Journal of Marketing, 55: 38-47.
    • (1991) Journal of Marketing , vol.55 , pp. 38-47
    • Weiner, J.L.1    Doescher, T.A.2
  • 84
    • 0002417056 scopus 로고
    • Green Advertising and the Reluctant Consumer
    • Zinkhan, G.M. and L. Carlson. 1995. ‘Green Advertising and the Reluctant Consumer’, Journal of Advertising, 24(2): 1-6.
    • (1995) Journal of Advertising , vol.24 , Issue.2 , pp. 1-6
    • Zinkhan, G.M.1    Carlson, L.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.