Intergenerational culture-specific consumption differences between Asian Indian immigrants in the U.S. and Indians residing in an Indian metropolis

Journal of International Consumer Marketing

Volumn 20, Issue 3-4, 2008, Pages 69-80

  Mathur, Smita ^a,d   Guiry, Michael ^b   Tikoo, Surinder ^c  

^a FLORIDA POLYTECHNIC UNIVERSITY   (United States)

^b RAMAPO COLLEGE OF NEW JERSEY   (United States)

^c STATE UNIVERSITY OF NEW YORK   (United States)

^d School of Interdisciplinary Global Studies   (United States)

Author keywords

Asian Indian consumers; Consumer socialization; Cross cultural consumer behavior; Culture specific consumption; Ethnic subcultures; Immigrant consumer behavior; Intergenerational influence

Indexed keywords

EID: 67650818931     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961530802129276     Document Type: Article

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