社会规范对个人环保行为的影响研究;Exploring the normative influences of social norms on individual environmental behavior

Journal of Global Scholars of Marketing Science: Bridging Asia and the World

Volumn 22, Issue 2, 2012, Pages 183-194

  Park, Seong Yeon ^a   Sohn, Soo Hwa ^a  

^a Associate Professor Ewha School of Business Ewha Womans University 52 Ewhayeodae gil Seodaemun gu   (South Korea)

Author keywords

descriptive norms; environmental behavior; injunctive norms; personal norms; self monitoring; social norms

Indexed keywords

EID: 85148570294     PISSN: 21639159     EISSN: 21639167     Source Type: Journal    
DOI: 10.1080/12297119.2012.655142     Document Type: Article

References (29)

1. http://alleydog.com (2011). Self monitoring. In http://alleydog.com from http://www.alleydog.com/glossary/definition.php?term=self%20monitoring
2. Bachner-Melman, R., Bacon-Shnoor, N., Zohar, A. H., Elizur, Y. and Ebstein, R. P. 2009. The psychometric properties of the revised self-monitoring scale (RSMS) and the concern for appropriateness scale (CAS) in Hebrew. European Journal of Psychological Assessment, 25: 8–15. doi: 10.1027/1015-5759.25.1.8
3. Browne, M. W. and Cudeck, R. 1989. Single sample cross-validation indices for covariance structures. Multivariate Behavioral Research, 24: 445–455. doi: 10.1207/s 15327906mbr2404_4
4. Choi, J. E. (2009, May 31). 8 features of green products in US market. In KOTRA New York KBC Retrieved 2009, May 31, from http://www.globalwindow.org
5. Chung, J. H. (2009). Weekly focus. LG Business Insight, 3(4), 37–44
6. Cialdini, R. B. 2003. Crafting normative messages to protect the environment. Current Directions in Psychological Science, 12: 105–109. doi:10.1111/1467-8721.01242
7. Cialdini, R. B., Kallgren, C. A. and Reno, R. R. 1991. A focus theory of normative conduct: A theoretical refinement and reevaluation of the role of norms in human behavior. Advances in Experimental Social Psychology, 24: 201–234. doi:10.1016/S0065-2601(08)60330-5
8. Cialdini, R. B., Reno, R. R. and Kallgren, C. A. 1990. A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places. Journal of Personality and Social Psychology, 58: 1015–1026. doi:10.1037/0022-3514.58.6.1015
9. Deutsch, M. and Gerard, H. B. 1955. A study of normative and informational social influences upon individual judgment. The Journal of Abnormal and Social Psychology, 51: 629–636. doi:10.1037/h0046408
10. Goldstein, N. J., Cialdini, R. B. and Griskevicius, V. 2008. A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35: 472–482. doi:10.1086/586910
11. Guagnano, G. A., Stern, P. C. and Dietz, T. 1995. Influences on attitude-behavior relationships. Environment and Behavior, 27: 699–718. doi:10.1177/0013916595275005
12. Heath, Y. and Gifford, R. 2002. Extending the theory of planned behavior: Predicting the use of public transportation. Journal of Applied Social Psychology, 32: 2154–2189. doi:10.1111/j.1559-1816.2002.tb02068.x
13. Hong, S. 2000. The criteria for selecting appropriate fit indices in structural equation modeling and their rationales. Korean Journal of Clinical Psychology, 19: 161–177.
14. Hopper, J. R. and Nielsen, J. M. 1991. Recycling as altruistic behavior: Normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 23: 195–230. doi:10.1177/0013916591232004
15. Jung, H. S., Kim, J. H. and Whang, I. C. 2004. Factors affecting consumer recycling behavior and the mandatory recycling policy. Management Review, 33: 769–787.
16. Karp, D. G. 1996. Values and their effect on environmental behavior. Environment and Behavior, 28: 111–133. doi:10.1177/0013916596281006
17. Kim, J. H. 2008. The effect of public campaign on global warming by message framing, appeal, perceived risk and self-monitoring. Advertising Research, 81: 357–381.
18. Ko, E. J., Sung, H. and Yoon, H. 2008. The effect of attributes of innovation and perceived risk on product attitudes and intention to adopt smart wear. Journal of Global Academy of Marketing Science, 18: 89–111.
19. Koo, D. M. 2000. Influence of social, personal norms, and perceived importance of consequences behavior on pro-environmental product purchase and recycling behavior. Korean Journal of Marketing, 2: 86–113.
20. Lennox, R. D. and Wolfe, R. N. 1984. Revision of the self-monitoring scale. Journal of Personality and Social Psychology, 46: 1349–1364. doi:10.1037/0022-3514.46.6.1349
21. Min, H. S. and Rhee, K. C. 1999. Consumers pro-environmental attitude and behavior. Journal of the Korean Home Economics Association, 37: 29–44.
22. Minton, A. P. and Rose, R. L. 1997. The effects of environmental concern on environmentally friendly consumer behavior: An exploratory study. Journal of Business Research, 40: 37–48. doi:10.1016/S0148-2963(96)00209-3
23. Nam, I. Y. 2001. Effectiveness of advertiser, message, self-monitoring and involvement in public service advertising. Korean Journal of Journalism & Communication Studies, 46: 116–149.
24. Osterhus, T. L. 1997. Pro-social consumer influence strategies: When and how do they work?. Journal of Marketing, 61 (4): 16–29. doi:10.2307/1252084
25. Pickett, G. M., Kangun, N. and Grove, S. J. 1993. Is there a general conserving consumer? A public policy concern. Journal of Public Policy & Marketing, 12: 234–243.
26. Seo, J. Y. 2005. The impact of normative factors on the environmental behavior: Internalization process and social influence process. Research Psychology, 4: 91–122.
27. Snyder, M. 1974. Self-monitoring of expressive behavior. Journal of Personality and Social Psychology, 30: 526–537. doi: 10.1037/h0037039
28. Suh, J. Y. 2005. The impact of normative factors on the environmental behavior: internalization process and social influence process. Research Psychology, 4: 91–122.
29. http://wikipedia.org (2011). Self-monitoring., In http://wikipedia.org, from http://www.wikipedia.org, http://en.wikipedia.org/wiki/self-monitoring