An environmental marketing system - A proposed model based on Indian experience

Business Strategy and the Environment

Volumn 17, Issue 8, 2008, Pages 467-479

  Nair, Sumesh Ramachandran ^a   Menon, C Ganesh ^b  

^a MONASH UNIVERSITY MALAYSIA   (Malaysia)

^b UNIVERSITY OF KERALA   (India)

Author keywords

Environmental management; Environmental marketing; Green marketing; ISO 14001

Indexed keywords

ENVIRONMENTAL ECONOMICS; ENVIRONMENTAL MANAGEMENT; MARKET SYSTEM; MARKETING; MODEL; TRADE-ENVIRONMENT RELATIONS;

ASIA; EURASIA; INDIA; SOUTH ASIA;

EID: 60649094337     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.586     Document Type: Article

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