A double-edged sword: Understanding vanity across cultures

Journal of Consumer Marketing

Volumn 25, Issue 4, 2008, Pages 230-244

  Durvasula, Srinivas ^a   Lysonski, Steven ^a  

^a MARQUETTE UNIVERSITY   (United States)

Author keywords

Age groups; Consumer behaviour; Cross cultural studies; Marketing intelligence; National cultures

Indexed keywords

EID: 46749092578     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810882425     Document Type: Article

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