Explaining green purchasing behavior: A cross-cultural study on American and Chinese consumers

Journal of International Consumer Marketing

Volumn 14, Issue 2-3, 2002, Pages 9-40

  Chan, Ricky Y K ^a   Lau, Lorett B Y ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Attitude; Green purchasing behavior; Perceived behavioral control; Structural equation modeling; Subjective norm; The theory of planned behavior

Indexed keywords

EID: 2442545696     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v14n02_02     Document Type: Article

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