Proactive learning culture: A dynamic capability and key success factor for SMEs entering foreign markets

International Marketing Review

Volumn 31, Issue 5, 2014, Pages 477-505

  Gnizy, Itzhak ^a   Baker, William E ^b   Grinstein, Amir ^c,d  

^a UNIVERSITY OF HAIFA   (Israel)

^b UNIVERSITY OF AKRON   (United States)

^c BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

^d VU UNIVERSITY AMSTERDAM   (Netherlands)

Author keywords

Dynamic capabilities; Foreign launch success; International marketing; Learning; SME; Strategic orientation

Indexed keywords

EID: 84926649544     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-10-2013-0246     Document Type: Article

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