Internationalizing the market orientation construct: An in-depth interview approach

Journal of Strategic Marketing

Volumn 4, Issue 1, 1996, Pages 23-52

  Diamantopoulos, Adamantios ^a   Cadogan, John W ^a  

^a SWANSEA UNIVERSITY   (United Kingdom)

Author keywords

Export market orientation; Propositions; Qualitative study

Indexed keywords

EID: 0010740207     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652549600000002     Document Type: Article

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