Export promotion strategy and performance: The role of international experience

Journal of International Marketing

Volumn 19, Issue 4, 2011, Pages 17-39

  Hultman, Magnus ^b   Katsikeas, Constantin S ^a,b   Robson, Matthew J ^b  

^a Department of Marketing and International Management ^*  (United Kingdom)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

Contingency theory; Export marketing; Organizational learning; Performance; Promotion adaptation

Indexed keywords

EID: 84855407570     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.11.0022     Document Type: Article

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