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Volumn 36, Issue 3, 1998, Pages 79-85

Market orientation of small and medium-sized firms in Taiwan

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0032391135     PISSN: 00472778     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (68)

References (21)
  • 3
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  • 4
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  • 5
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  • 6
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    • Market orientation: Antecedents and consequences
    • July
    • Jaworski, Bernard J., and Ajay K. Kohli (1993). "Market Orientation: Antecedents and Consequences," Journal of Marketing, July, 53-70.
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    • Jaworski, B.J.1    Kohli, A.K.2
  • 7
    • 51249168301 scopus 로고
    • Developing customer orientation among service employees
    • Winter
    • Kelley, Scott W. (1992). "Developing Customer Orientation Among Service Employees," Journal of the Academy of Marketing Science, Winter, 27-36.
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    • Kelley, S.W.1
  • 8
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    • Spring
    • Konopa, L. J., and P. J. Calabro (1971). "Adoption of the Marketing Concept by Large Northeastern Ohio Manufacturers," Akron Business and Economic Review 2 (Spring), 9-13.
    • (1971) Akron Business and Economic Review , vol.2 , pp. 9-13
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  • 9
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    • Market orientation: The construct, research propositions, and managerial implications
    • April
    • Kohli, Ajay K., and Bernard J. Jaworski (1990). "Market Orientation: The Construct, Research Propositions, and Managerial Implications," Journal of Marketing 54 (April), 1-18.
    • (1990) Journal of Marketing , vol.54 , pp. 1-18
    • Kohli, A.K.1    Jaworski, B.J.2
  • 12
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    • The present status of the marketing concept
    • January
    • McNamara, Carlton P. (1972). "The Present Status of the Marketing Concept," Journal of Marketing 36 (January), 50-57.
    • (1972) Journal of Marketing , vol.36 , pp. 50-57
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  • 13
    • 0011518853 scopus 로고
    • Areas of strength and weakness in the adoption of the marketing concept by small manufacturing firms
    • October
    • Meziou, Fekri (1991). "Areas of Strength and Weakness in the Adoption of the Marketing Concept by Small Manufacturing Firms," Journal of Small Business Management, October, 72-78.
    • (1991) Journal of Small Business Management , pp. 72-78
    • Meziou, F.1
  • 14
    • 0002954788 scopus 로고
    • The effect of a market orientation on business profitability
    • October
    • Narver, John C., and Stanley F. Slater (1990). "The Effect of a Market Orientation on Business Profitability," Journal of Marketing, October, 20-35.
    • (1990) Journal of Marketing , pp. 20-35
    • Narver, J.C.1    Slater, S.F.2
  • 15
    • 0001957628 scopus 로고
    • Small business adoption of the marketing concept vs. other business strategies
    • January
    • Peterson, Robin T. (1989). "Small Business Adoption of the Marketing Concept vs. Other Business Strategies," Journal of Small Business Management, January, 38-46.
    • (1989) Journal of Small Business Management , pp. 38-46
    • Peterson, R.T.1
  • 16
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    • Developing a market orientation: An organizational strategy perspective
    • January
    • Rueket, Robert W. (1992). "Developing a Market Orientation: An Organizational Strategy Perspective," International Journal of Research in Marketing 9 (January), 225-245.
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    • Rueket, R.W.1
  • 17
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    • What the hell is market-oriented?
    • November-December
    • Shapiro, Benson P. (1988). "What the Hell is Market-Oriented?" Harvard Business Review 66 (November-December), 119-125.
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    • Shapiro, B.P.1
  • 18
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    • The influence of the market orientation of the firm on sales force behavior and attitudes
    • February
    • Siguaw, Judy A., Gene Brown, and Robert E. Widing (1994). "The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes," Journal of Marketing Research, February, 106-116.
    • (1994) Journal of Marketing Research
    • Siguaw, J.A.1    Brown, G.2    Widing, R.E.3
  • 19
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    • Does competitive environment moderate the market orientation-performance relationship?
    • January
    • Slater, Stanley F., and John C. Narver (1994), "Does Competitive Environment Moderate the Market Orientation-Performance Relationship?" Journal of Marketing, January, 46-55.
    • (1994) Journal of Marketing , pp. 46-55
    • Slater, S.F.1    Narver, J.C.2
  • 20
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    • An empirical investigation of the role of marketing for small exporters
    • October
    • Sriram, Ven and Harry J. Sapienza (1991). "An Empirical Investigation of the Role of Marketing for Small Exporters," Journal of Small Business Management, October, 33-43.
    • (1991) Journal of Small Business Management , pp. 33-43
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  • 21
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    • May-June
    • Webster, Frederick E., Jr. (1988), "Rediscovering the Marketing Concept," Business Horizons 31 (May-June), 29-39.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.