International marketing, strategic orientations and business success: Reflections on the path ahead

International Marketing Review

Volumn 29, Issue 4, 2012, Pages 340-348

  Cadogan, John W ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

International business; International marketing; Research inventory; Strategic orientations

Indexed keywords

EID: 84863457547     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331211242656     Document Type: Article

References (10)

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