Cosmopolitan consumers as a target group for segmentation

Journal of International Business Studies

Volumn 43, Issue 3, 2012, Pages 285-305

  Riefler, Petra ^a   Diamantopoulos, Adamantios ^a   Siguaw, Judy A ^b  

^a UNIVERSITY OF VIENNA   (Austria)

^b EAST CAROLINA UNIVERSITY   (United States)

Author keywords

consumer cosmopolitanism; cross cultural research measurement issues; market segmentation

Indexed keywords

EID: 84859011096     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2011.51     Document Type: Article

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