Bounded rationality, planning, standardization of international strategy, and export performance: A structural model examination

Journal of International Marketing

Volumn 7, Issue 2, 1999, Pages 24-50

  Shoham, Aviv ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002340888     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1177/1069031x9900700203     Document Type: Article

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